what is the hellenic aesthetic?

Hellenic Aesthetic® is a jewelry and lifestyle brand that embodies the pace and ethos of Greece.

As America’s first Greek fashion retailer, we proudly offer a selection of Greece-based designers, whose thoughtfully made products reflect the beauty and vitality of Greek culture. Our mission is to make Greek-made products more accessible globally while promoting Greek craftsmanship, travel and culture.

We are continuing our mission with our brick and mortar retail store, which opened in New York City in June of 2021.

Hellenic Aesthetic was founded in 2017 by Marianthi Vlachos, a second generation Greek-American who spent her childhood summers traveling to Greece. Marianthi received a bachelor’s degree in Art History from Louisiana State University.

Marianthi still spends her summers traveling throughout Greece, constantly looking for designers to bring to HellenicAesthetic.com. This site is a combination of many of her passions: fashion, travel, design and her Greek heritage.